SPARK™ | USA Pavilion, Expo 2025 Osaka
Official Mascot & Large-Format Immersive Media
Project Overview
SPARK™ is the official mascot of the USA Pavilion at Expo 2025 Osaka. Developed in collaboration with BRC, Spark was designed as a unifying character guiding visitors through the Pavilion’s Imagination Realms. Fractal Picture created large-format, multi-screen media for the Pavilion, integrating Spark across expansive architectural and immersive display environments.
Project Overview
SPARK™ is the official mascot of the USA Pavilion at Expo 2025 Osaka. Developed in collaboration with BRC, Spark was designed as a unifying character guiding visitors through the Pavilion’s Imagination Realms. Fractal Picture created large-format, multi-screen media for the Pavilion, integrating Spark across expansive architectural and immersive display environments.
Awards & Recognition
The USA Pavilion was recognized at the World Expolympics 2025 (Osaka), receiving Gold Awards for Best Presentation and Best Pavilion Team, along with a Bronze Award for Best Tech Integration.
The project included large-format multi-screen media and full-dome CG environments engineered for complex projection surfaces.
High-fidelity cosmic environments were crafted to maintain depth, continuity, and impact within dome-based immersive storytelling formats.
Character & Immersive Media
Spark was shaped as an expressive, scalable character capable of operating across dome projections, multi-screen installations, and spatial media environments. The work focused on clarity, warmth, and recognizability at exhibition scale.
High-end simulations and full-dome CG visuals were developed to support space-driven narratives, with simulation-driven particle systems and cosmic environments forming the visual core of the Pavilion’s storytelling.
